The Merchants of Green Coffee
February 16th, 2010
Green Coffee Beans
The other day I had a chance to visit the coffee shop that trumps all coffee shops, and there I drank the best coffee of my life! The Merchants of Green Coffee is tucked in beside the DVP just off of Queen st. East, in Toronto. For coffee lovers such as myself it is well worth the journey. The Merchants make the claim that 99% of all coffee is stale, and after tasting theirs, I agree.
View a Large Google Map of the Merchants of Green Coffee
Why is all other coffee stale?
The reason why 99% of coffee is stale because roasted coffee has a shelf life of about 5 days. To maximize efficiency most large coffee corporations roast coffee in bulk at roasting facilities, and then ship it out to their different franchises. This is the case with Starbucks, Tim Horton’s, Second Cup, etc. Unfortunately this mass roasting process means that most coffee has been sitting for months by the time it is brewed, instead of days.
Where do green beans come from?
Merchants of Green Coffee buy their green coffee beans direct from the growers, who are found in different countries near the Equator. Coffee beans are grown in countries like Columbia, Hondouras, and India. Where coffee is grown has a direct effect on the taste. Coffee pulls it’s flavor from the soil in which it grows.
Not only are the beans green, so is the business. The farmers that these beans come from are paid a fair wage so that they can continue to live and farm coffee the way it should be grown; naturally, and without pesticides.
Roasting Instructions
When I bought my first bag of green coffee beans I got a quick lesson on how to roast them. The directions are simple: 10 to 15 minutes dry roasting in the oven at 450 degrees. Once you hear the beans start to pop they are ready, but you can tweak the roasting process depending on the flavor you are seeking.
What are you waiting for?
The cost of these beans is slightly more than average, but easily comparable to other fair trade coffee, and the product is far superior. If you do procure for yourself some of these delicious coffee beans make sure to consume your coffee with caution. This coffee is so delicious that you can easily drink far more than you are used to. So take care, and enjoy!
